iPod Vending Machine in San Francisco

I was recently in San Francisco where I spotted this iPod vending machine at the basement of Macy's shopping centre. I think this is a brilliant idea to get people to spend money without thinking too much...you know, your kids will see this and pester you to buy one for them. And before you regain your sanity, you will be busy swiping your credit card and reaching to pick up the iPod that has magically appeared in the little window...